Comments on: 5 Ways to Improve Your Facebook Ad Conversion Rates

By: Prashant Kumar

Prashant Kumar — Wed, 02 Jun 2021 16:22:50 +0000

I have just started fb ads for my clients and this article really helped me very much in ads conversion. Thank you for sharing this great informative content.

By: sokun nget

sokun nget — Wed, 17 Jan 2018 12:58:20 +0000

I’m interested in trying Facebook ads but will give it a go after Bing Ads because it sounds expensive

By: Cristobal

Cristobal — Thu, 28 Sep 2017 16:19:27 +0000

Hey There! I live and die by doing targeted ads revolving around event responses. Is the wild cost swings in the “engagement” option, for the same reasons as the ones you detailed. I have two targeted matching ads in two similar DMAs, and one is $8/event response, and the other is $1.78/event response.

By: Scarlet Mick

Scarlet Mick — Tue, 11 Jul 2017 17:52:44 +0000

In reply to Massimo Chieruzzi. Question for you. How do you keep your frequency score low?

By: Daniel Trattler

Daniel Trattler — Sun, 29 Jan 2017 16:20:57 +0000

We have seen our cpm costs triple and quadruple since the summer of 2016 for exactly the same audiences and ads. These prices have gotten even higher after Christmas in January 2017. This even applies to ads with relevance scores of 9 and 10.

These are all in the German market. I have tried to see if this is something across the board with FB just raising its prices massively but so far have found no reliable information about this.

By: Alex

Alex — Fri, 04 Nov 2016 03:31:10 +0000

In reply to Jeff. I have noticed that our CPC is about twice what was considered typical in Q1 and Q2 for our target audience (AdEspresso Q1 and Q2 data). I think it may be due to pre-holiday ads that are driving up prices in advance of black friday.

By: Jeff

Jeff — Wed, 24 Aug 2016 15:57:21 +0000

I’m running 2 accounts and recently we saw that any campaign launched after 7/29/2016 had a huge increase in CPC cost.

For example we saw an increase from $0.26 per click to $10 per click on similar audience and campaigns. Has anyone else seen this?

By: Ana Gotter

Ana Gotter — Fri, 19 Aug 2016 18:43:19 +0000

In reply to pravieen. It depends on the specific audience; if that specific audience is in high demand, it can raise the cost. Still, if you know they're more likely to convert, it can be worth the raised cost. There are so many factors involved that, unfortunately, there's not really a one size fits all.

By: pravieen

pravieen — Tue, 16 Aug 2016 17:06:37 +0000

Found this extremely useful. Thanks for writing this up. Does targeting a very specific and a small group increase the cost? coz we know for sure that they are the target audience and are more likely to get engaged with the advert. In my case, I want to target the employees of few specific companies in a specific geographic location. Thanks.

By: Kim Murphy

Kim Murphy — Fri, 17 Jul 2015 16:23:32 +0000

I find that ad copy and image selection make a big difference in the CTR. Using tons of A/B tests will eventually create better and better results.