facebook ads best practices Archives - AdEspresso https://adespresso.com Facebook Advertising Optimization Tool Thu, 01 Feb 2024 15:47:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://adespresso.com/wp-content/uploads/2015/06/cropped-apple-touch-icon-32x32.png facebook ads best practices Archives - AdEspresso https://adespresso.com 32 32 Facebook Ad Sizes and Specs: The 2022 Guide https://adespresso.com/blog/facebook-ad-image-size/ https://adespresso.com/blog/facebook-ad-image-size/#comments Wed, 14 Sep 2022 19:00:45 +0000 https://adespresso.com/?p=53107/ cover image

If you're a social media manager or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms. This is an honest mistake, of ...
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]]> https://adespresso.com/blog/facebook-ad-image-size/feed/ 14 12 Facebook Ad Optimization Hacks for Massive Success in 2021 https://adespresso.com/blog/10-facebook-ad-optimization-hacks-for-massive-success/ https://adespresso.com/blog/10-facebook-ad-optimization-hacks-for-massive-success/#comments Tue, 02 Feb 2021 16:00:18 +0000 https://adespresso.com/?p=47507/ cover illustration

There’s a ton of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.” That’s not very helpful, ...
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]]> https://adespresso.com/blog/10-facebook-ad-optimization-hacks-for-massive-success/feed/ 37 Facebook Ads Rules 101: A Guide to Getting Your Ads Approved Quickly https://adespresso.com/blog/facebook-ads-review-rules/ https://adespresso.com/blog/facebook-ads-review-rules/#comments Thu, 14 Jan 2021 14:00:22 +0000 https://adespresso.com/?p=1570 cover illustration

Trying to follow Facebook ads rules can feel like trying to hit a moving target in the dark. What can you advertise? How can you advertise it? Who are you allowed to advertise to? And once you've ...
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]]> https://adespresso.com/blog/facebook-ads-review-rules/feed/ 166 42 Great Examples of Real Estate Advertising On Facebook https://adespresso.com/blog/real-estate-advertising-facebook/ https://adespresso.com/blog/real-estate-advertising-facebook/#comments Thu, 26 Nov 2020 19:00:23 +0000 https://adespresso.com/?p=52869/ cover illustration

Recently, Facebook changed the rules for real estate advertising on the platform. The company implemented the special ad category, which restricts targeting for certain types of ads, including housing ...
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]]> https://adespresso.com/blog/real-estate-advertising-facebook/feed/ 44 A Guide to Reducing Your Workload With a Facebook Auto Poster https://adespresso.com/blog/facebook-auto-poster/ https://adespresso.com/blog/facebook-auto-poster/#comments Tue, 13 Oct 2020 22:22:51 +0000 https://adespresso.com/?p=71969 cover illustration

Facebook has become the place for product discovery. In fact, 78% of American consumers say they’ve learned about new products on the social media platform. Yet many social media managers say they ...
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]]> https://adespresso.com/blog/facebook-auto-poster/feed/ 1 3 Metrics You Should Use Instead of CPM Marketing https://adespresso.com/blog/3-metrics-you-should-use-instead-of-cpm-marketing/ https://adespresso.com/blog/3-metrics-you-should-use-instead-of-cpm-marketing/#comments Tue, 29 Sep 2020 05:39:57 +0000 https://adespresso.com/?p=71599

Using CPM marketing (cost per 1,000 impressions) to judge the success of your ads is like using an abacus to do the math. At one point, they were each the best tool available for the job. But new ...
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]]> https://adespresso.com/blog/3-metrics-you-should-use-instead-of-cpm-marketing/feed/ 1 Mobile Advertising: a Complete Guide (with strategies and examples) https://adespresso.com/blog/mobile-advertising-guide-strategies-examples/ https://adespresso.com/blog/mobile-advertising-guide-strategies-examples/#comments Tue, 09 Jun 2020 12:11:18 +0000 https://adespresso.com/?p=70191

Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no doubt in large part because mobile users spend 71% of their mobile ...
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]]> https://adespresso.com/blog/mobile-advertising-guide-strategies-examples/feed/ 4 How to Nurture Facebook Leads Through Automatic Messenger Bots https://adespresso.com/blog/nurture-facebook-leads-through-messenger-bots/ https://adespresso.com/blog/nurture-facebook-leads-through-messenger-bots/#respond Mon, 02 Mar 2020 18:01:20 +0000 https://adespresso.com/?p=68734

Businesses use Facebook as a way to connect with leads and customers, and Messenger is one of the best tools within the platform for building those relationships. Principally when used together ...
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]]> https://adespresso.com/blog/nurture-facebook-leads-through-messenger-bots/feed/ 0 Facebook Ad Creation: the 5 Steps For a High Performing Ad https://adespresso.com/blog/facebook-ad-creation-5-steps-guide/ https://adespresso.com/blog/facebook-ad-creation-5-steps-guide/#comments Tue, 21 Jan 2020 18:25:44 +0000 https://adespresso.com/?p=67937

If you’ve ever waited in line at the grocery store and seen the people in front of you scroll through their Facebook or Instagram feeds on their phone, you’ll know each post is only glanced at for ...
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]]> https://adespresso.com/blog/facebook-ad-creation-5-steps-guide/feed/ 1 The Simple Guide to Understand Facebook Ads Metrics (2020 Update) https://adespresso.com/blog/understand-facebook-ads-metrics-guide/ https://adespresso.com/blog/understand-facebook-ads-metrics-guide/#comments Tue, 07 Jan 2020 16:17:07 +0000 https://adespresso.com/?p=57071

If you want to get serious about managing your Facebook ad campaigns now it's time to figure out the Facebook Ads metrics you should be tracking in 2020. The more you’re able to successfully track ...
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